About Me

I take pride in my liberal arts background and non-linear career journey across marketing, sales, product, and technology. Three years in a startup also taught me how to be scrappy, Direct, and SELF-sufficient.

This diverse foundation fuels my passion for learning and my ability to distill complex ideas into simple, accessible communications.

My Path:

BA 2014; Political Science & Art History

Magna Cum Laude

First job out of college working on the American Express business at Ogilvy. I was a minnow on the agency’s biggest account, but I learned the importance of showing up and managing upwards.

This is where I started to “cut my teeth" in my career. I was a strategy lead in the sponsorship sales group at CSM. Responsible for creating the narratives that generated brand sponsor revenue on behalf of CSM’s rights holder clients (Chelsea FC, Ferrari F1, US Open Tennis, and more). Promoted three times in span of four years.

At the outset of the pandemic, I had the opportunity to join a gaming tech startup, and I took the chance. Rival sells an enterprise software platform to help sports teams and brands connect with their fans through gaming. I learned a ton through this experience, and it’s where I first got introduced to the pivotal role of product management in technology.

Rival’s struggles with client retention and user acquisition led me to ask questions about the efficacy of our platform. These questions led me to a four month product management bootcamp, where I learned the importance of looking at product development through a problem/solution lens. I applied these learnings to then pilot Rival’s biggest enterprise partnership with Coca-Cola Latin America.

I recently joined AXS – a leader in global ticketing technology for sports teams, stadiums, festivals, and other live event properties – as the company's first product marketing hire. My role focuses on expanding the product marketing function, elevating how AXS brings products to market, and enhancing the communication of AXS’ value to both enterprise clients and consumers.