Challenge

Miller Schackman, a growing NYC brokerage, needed a sharper, more compelling sales pitch to differentiate itself in a highly competitive market. The team also sought to improve its email and text marketing strategy to better qualify and nurture leads, while elevating its buyer collateral to create a more premium client experience.

My Role

I developed a new messaging framework for the brokerage, crafting a clear, persuasive sales narrative to resonate with NYC buyers. I also wrote targeted marketing copy for their email and SMS lead qualification strategy and designed premium buyer-facing collateral to enhance engagement during the discovery process.

Outcome

• Established a refined, buyer-focused messaging strategy for sales and marketing.

• Crafted email and SMS marketing content to qualify and convert more leads.

• Developed high-end sales collateral to reinforce expertise and drive client confidence.

• Drove a 6% increase in qualified leads progressing to showings in Q1 2025