Go-To-Market · Sales Enablement · Product Management
Challenge
Introducing Rival was an uphill battle in a trendy market full of competitors. We had to educate sports teams and brands on the value of using a novel gaming platform as an entry point for fan engagement.
My Role
I led Rival's go-to-market strategy, refining our value proposition and developing key sales enablement and marketing materials, such as creds decks, case studies, and product one-sheeters. I also streamlined client onboarding with playbooks and regularly conducted user interviews along with competitive and market analyses to improve our product offerings.
Rival Creds Deck
Rival 2.0 Platform | NHL GWC Community
Case Study: Rival x NBA 2K League
Case Study: Rival x Montreal Canadiens
Outcome
Achieved a 10x increase in ARR since my start in 2021.
Grew our enterprise client base by 40% since 2021.
Kept client churn under 5% from 2021 to 2023.
Led the launch of Rival’s 2.0 product, securing a six-figure contract with the NHL for their Gaming World Championship.
ACQUIRED CLIENTS
